NEWSROOM TALENT MANAGEMENT: FROM THE UNKNOWN TO THE RENOWNED

The media talent production line has been rolling for a very long time. And this will continue, way past the digital disruptions era. It can either churn out conformists or reformists, trail blazers or tail-enders, timid or a tenacious crop of journalists. But, a good media manager should know how to elevate all newsroom talent, regardless of whether they are unknown or renowned.

You see, the success of any broadcasting outlet involves a lot of teamwork: from the on air talent, to the editorial personnel, and from the other unseen frontline workers, to the back end support staff.

The career paths in the newsroom might be different, but there should be a similar, if not the same attention accorded to growth aspirations, across all levels.

Also importantly, there should be regular job satisfaction appraisals, in tandem with reviews of performance indicators.

Remuneration disparities do present a major challenge, but the damage can be greatly undone, if there are equal opportunity principles at play, and fair practices at work.

Drivers of divided loyalties are a great disservice in any newsroom, since there should be a common destination for all...and fidelity should be to the job demands...not certain job-holders.

And, not every effort to advance professionally, equals to a threat to perceived privileged positions, titles or entitlements.

To media managers, be the hand that cheerfully uplifts personal ambitions, and divine providence will be your professional portion.

As for you media talent...go...go...go! Setbacks are temporary, but forever trying is your trusted backup.

(To everyone in this business, watch your back! Backstabbing is real).

COVID, CONTENT AND MEDIA CONSUMPTION

When confronted by a new or unfamiliar situation, the most reasonable thing to do is to adapt and be in sync with the dictates of the emerging circumstances. Another way out is to evolve and transcend the prevailing challenges of operating in a new environment. Some say Covid-19 has irreversibly changed content generation and media consumption.

Evidently, the distinction between mainstream and social media is now being continuously eroded, especially when it comes to content consumption.

For example, the chances of an impactful video clip emanating from traditional media, can very well be matched with the possibility of the same content being channelled through social media first.

Indeed, the disruptions caused by the coronavirus pandemic have made it mandatory to discard tried and tested methods. And chart new paths for production, presentation of content and audience engagement. 

It is either that for a media enterprise, or you lose relevance, profitability or even your core functions in society.

Whereas appointment viewing has for long been forcing the audience to schedule their lifestyle around the airing of their favourite TV programs, the tables now appear to have been turned, to the point of no return.

Many Kenyan broadcast stations are now seeing the need and sense of making their content available on demand... and on the go!

For the great minds working hard to push out their individual content, there's no need to reinvent the wheel. But there's every reason for reinventing yourself.

PANDEMIC, PROCESSING NUMBERS AND DATA JOURNALISM

It's been more than a decade since data was formally invited to the high table of journalism, and thereafter, taking permanent residency in the form Data Journalism. Arguably, never before has the press given statistics such serious attention. The coronavirus pandemic has necessitated the need for journalists to master processing information couched in numbers. Correct interpretation remains a challenge though.

As depicted above, the same details can sometimes lead to different news stories among publishers, simply because editors can end up not putting the same emphasis on the pertinent angles in an issue. 

Admittedly, this can be very confusing to the reader, on being confronted with what might appear as contradictory statement of facts.

On this particular day, this is what two of Kenya's leading dailies put out:

- Coronavirus drives down car sales 26%

- Motor vehicle sales bounce back.

Should the reader believe car sales are decreasing or increasing?

The answer may lay in the context, if one digs further into the body of the articles.

But, there's no respite for that reader who only scans through the two article headlines.

It does become more worrisome, if journalists are unable to correctly interpret data, because it means they may also not be able to effectively interrogate figures shared by those in authority, in the public's interest.

OF A NEWSPAPER ERROR AND ETERNAL HORROR

In live news broadcasts, things can go terribly wrong, even after meticulous planning. However, there's always a predetermined cause of action that can be set in motion, to save the situation. But a newspaper publisher can only watch in horror, as an error remains in view for like an eternity. 

In the newspaper page above, what could have gone wrong?

• The printer encountered technical challenges that could not be resolved within the set publishing deadlines
• It was discovered very late during the publishing or editorial process that some content of this page had 'life-threatening' risks, and had to be blocked by all, or any means
• An insider was paid to sabotage the work of the affected columnists
• It was the newspaper's way of showing solidarity with the racial injustice protests, across the world

The earliest some clarification could be made by the publisher is the following day, whilst the reader would probably desire a more immediate understanding of the actual reason behind this anomaly.

Poor print media...richness in ways to save face...when calamity strikes...is beyond reach!

That's a luxury reserved for broadcasting, where editorial or technical challenges can be addressed almost instantaneously.

In a TV newscast, the director can take a commercial or go to a break, to buy time and reorganise, in the event that the program experiences challenges. 

Actually, the viewer might not even notice there's something wrong, unless the screen goes blank for more than 3 seconds or so.

For online or digital news outlets, mistakes can be rectified as soon as they are spotted, and apologies published thereafter.

For print media, some editorial or technical errors, indeed, can seem like horrors frozen in time.

COVID-19, PRICELESS AGENDA SETTING, AND THE TOP NEWS PRIZE

Consumers of mainstream news products have greatly evolved. Their information intake does not just revolve around the output of established media channels. And that presents a major challenge to professionals trying to remain relevant in the news business, during the Covid-19 pandemic. For the top prize, good old news agenda setting remains priceless.

The coronavirus coverage in Kenya has involved a daily dose of what the country's health officials share, in terms of infections, recoveries and even deaths.

The shock value has since dissipated, and the audience hardly gets surprised by even new highs in the statistics, and their perceived significance can hardly be linked to a corresponding behavioural change.

News media managers therefore, have to re-examine how best to continue telling the Covid-19 stories in an impactful manner, that is both relevant and interesting.

Indeed, it would be foolhardy to send reporters to the government's press briefings, hoping they will come back with a good story, entirely based on what is said during the pressers.

Before leaving the newsroom, the reporters should already have their story, and attending the briefings should be an opportunity to enhance their predetermined content, or seek clarifications and official positions on the already identified issues.

In other words, the reality that press conferences are staged events should by now have firmly become self-evident.

Assignment editors:

- Don't send reporters to media briefings with questions to form the body of their story.

- Arm them with a story first, which will lead to probing questions.

FROM LEGACY JOURNALISM TO A JOURNALIST'S LEGACY

To be a media practitioner is now hardly an attractive career option. The market is flooded with all manner of talent, both raw and refined. The unbridled storytelling passion of yore has given way to vain quests for fame and fortune. Legacy journalism is constantly being devalued, and not many a journalist is adding value to their legacy.

Indeed, media managers, pacesetters and trendsetters ought to re-examine the kind of legacy they are leaving behind, as they exit the stage, or approach the final bend in their illustrious careers.

- Did you allow others to thrive, or were you the one ensuring others don't survive?

- Were you among those taking the credit first, and feeling threatened by fast-rising talent?

- Or did you unselfishly push others to excel, and did not discredit their achievements?

- Will you be remembered for being a firm but fair boss, or will memories of you be laced with newsroom affairs, and failure to affirm professionalism?

- What kind of role model have you been, or do you believe you have no modelling role?

It's never too late to change your present, so that in future, your history will be honourable.

VIEWER, VIEWS AND BALANCED VIEWPOINTS

We are currently living in very perilous times. The whole world appears to be confronted by a common enemy. And both local and international media have kept this story alive, adding to efforts to save lives, in light of the coronavirus pandemic.  It's refreshing to see TV news coverage incorporating a diverse pool of experts and commentators. The viewer expects balanced viewpoints.

In what seems like an eternity, the dominant opinion in TV news shows has been emanating from male voices, with token appearances of female representatives, every now and then.

An all women panel thus presents a powerful statement of the 'neglected' abilities, capacities and brilliance that reside in the female consciousness.

Indeed, male perceptions in any discourse are likely to only give us half the story, and it would need the input of women to complete the picture.

Which then raises another issue.

Is having an all female panel in TV news discussions equally a disservice to the viewer?

Will this also lead to a warped world-view?

The main aim, I guess, should be to have balanced views, irrespective of whether they are coming from male or female viewpoints.