EDITORIAL SCRAPS AND NEWSPAPER SKYSCRAPERS

To astonish readers is to attract and possibly command their interest, even if for a fleeting moment. And that's why the media happily pick on superlatives and words that are designed to hype a story. This runs the risk of sometimes distorting the reality, but it seems the dividend of locking in the audience, is a valuable payoff. So editorial scraps can easily translate to newspaper skyscrapers.

In the article above, a reader is likely to be drawn in by the headline, which creates the impression that a very high-rise building is being put up.

The average person is bound to be interested by extra-ordinary things and a skyscraper adequately fits the bill of being nothing short of a visual spectacle, for many people.

The expectation is thus heightened only to be followed by a spectacular deflation.

The building in question, it soon emerges, is a mere eleven floors high!

Sure...It's a skyscraper...For Lilliputians!