OF THUMPING, THUMBS UP AND A RAPID RESPONSE EDITORIAL UNIT

A Rapid Response Editorial Unit would be a welcome addition to newsrooms, to be always ready for deployment, especially during a live TV news broadcast. The job description will mainly involve swiftly correcting mistakes that find their way to the on air content. Erroneous TV graphics should not just attract a thumping, but a thumbs up for a quick recovery.

Before a budget line is availed for the rapid response editorial unit, all that is needed is a high sense of alertness for the news production crew, as illustrated above.

How long did it take to amend the typos?

Less than a minute!

Ladies and gentlemen, boys and girls, parrots and parakeets...it is very much possible to transcend editorial embarrassments, and get a thumbs up, instead of a thumping from media critics.