NEWSPAPER HEADLINES: DOS AND DOTS

A newspaper headline is what initially draws a reader to an article. It may even be the decider between glossing over, or getting into the rest of the content. A reader usually scans through the headline, looking for a main keyword, hence the reason why an active verb is critical. But it's also important to cross the t's and dot the i's.

The innocuous omission in the headline above, may not amount to much, and the chances of the article to be read may not be dented.

A curious mind may, however, spot the missing dot...

... and question the editorial abilities on display here, or lack thereof, and even raise doubts about the seriousness accorded to attention to details, as a core value of this newspaper publisher.

It may well be an honest mistake.

But honestly, it's not much ado about a dot!