BRANDED JOURNALISM A LA JICHO PEVU

It first looked frivolous. The return of a prodigal journalist, not just being marked by merry-making. It actually became a news story, slotted among the major happenings and big events of the day. But looked at differently, it spoke volumes about branded journalism. 'Jicho Pevu' is a brand, right?

That argument can go either way, which renders it inconsequential anyway. But such is a pointer to the power of an increasingly discerning Kenyan audience. They are likely to follow their favourite journalist, more than their favourite news channel.

So when the journalist behind the popular 'Jicho Pevu' shifted to another station, it was assumed that he would be moving with his followers. And small wonder then that, when he made an about turn, and sprinted back 'home,' the elation went to the extent of yielding a top tier news item.

The intention probably, was to signal to the audience that they needed to realign their channel of choice, perhaps even send a note to ratings researchers and even advertisers.

This is the kind of 'media magnet magic' that another Kenyan channel is trying to use, in bringing on board a renowned and presumably polished personality.

And what do you know, he will even have a show, so branded to directly reflect the persona behind it, as opposed to the 'osculatory' station hosting it.

This is the real challenge to the Kenyan journalist. Specialise and be a brand. Don't be content with being branded an all rounded 'excellent' journalist!

POWER OF INVESTIGATIVE JOURNALISM A LA KTN

It has become a television news phenomenon, widely praised for its bold and courageous reporting. Rarely do you find the public expressing fears about journalists exposing themselves to serious potential harm, in the course of their work. And that goes to show KTN's investigative team's recent expose on Kenya's biggest drug haul was top-notch. 

Dennis Onsarigo and Mohamed Ali's painstakingly undertook to piece together information touching on sensitive issues regarding what they allege to have been an elaborate government cover-up, in the wake of the largest narcotics seizure in Kenya.

Critics can point out the stories were more of personal accounts or opinion than unconfirmed facts, or that even the narration style of the two reporters was irksome, but there is no denying the expose was stinging, focused and incisive.

I salute the KTN duo for a job done exceptionally well. Below is a sample of the reactions about their story, in the social media.