Information shared with a 'Breaking News' tag grabs immediate attention, either because of it's significance, and/or the fact that what's being reported has just happened. It's thus a great way for a news outlet to showcase its ability to dispenses the very latest information. A key consideration, however, should be the relevance of the breaking news to the wider audience.
In the case above, it could be of interest to some that there's a change of editorial guard at the 'largest ' media entity in the East and Central African region.
But does this make the development suitable to be shared as breaking news? (Or with a breaking news handle?).
It's unmistakable that the source of the news was internal, so there's zero possibility of another media house getting the information out first, (now that would be a real breaking news, right?).
So, of what interest is this information to the general public?
At the very most, I think this implied change could easily have been sufficiently shared as 'normal' news, without the added sense of urgency, or heightened public interest significance.
And at the very least, this information could also pass for an internal consumption notice.
But the fact that this media establishment is a publicly-listed company, could perhaps make the management change acquire another level of importance, which requires transparency.
Therein lies the untold story!
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Showing posts with label Tom Mshindi. Show all posts
Showing posts with label Tom Mshindi. Show all posts
Saturday, 24 November 2018
Thursday, 7 January 2016
INFIDELITY THAT BURNS WHEN TRUTH BECOMES TOO HOT TO HANDLE
Winds blowing from a stinging editorial in Kenya's top newspaper, have swirled into a public storm. The publisher is trying hard to convince a sceptical audience that the paper's independence is not in jeopardy. But the reality suggests that even though the truth can be too hot to handle, infidelity against it truly burns.
Angry reactions have followed this attempt to sanitize an unpopular decision, which seem to even rile past and current senior staffers of the same media organization.
I...I am....well...I have this 'evil' feeling some sentiments, like those being expressed above are not entirely sincere.
Call me an over-analyser and give me a breathalyser...I just can't help but wonder about the possibility of the media group on the spot, deploying its 'social media monolith' to tenderize the harsh spotlight.
Rarely can one find strong opposition to a decision, so closely stitched with words like, 'To his credit...' strategically leading to the self-criticism-worshipping quote, and link to the big boss's rejoinder.
....I mean, it just appears too calculated, like the post is also intended to achieve a covert purpose.
What do you think...or can we safely conclude that I'm crazy?
Below are other reactions from a fired up social media space.
Angry reactions have followed this attempt to sanitize an unpopular decision, which seem to even rile past and current senior staffers of the same media organization.
I...I am....well...I have this 'evil' feeling some sentiments, like those being expressed above are not entirely sincere.
Call me an over-analyser and give me a breathalyser...I just can't help but wonder about the possibility of the media group on the spot, deploying its 'social media monolith' to tenderize the harsh spotlight.
Rarely can one find strong opposition to a decision, so closely stitched with words like, 'To his credit...' strategically leading to the self-criticism-worshipping quote, and link to the big boss's rejoinder.
....I mean, it just appears too calculated, like the post is also intended to achieve a covert purpose.
What do you think...or can we safely conclude that I'm crazy?
Below are other reactions from a fired up social media space.
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