The feeling from especially UK government circles and the 2018 bid team is that the timing of Panorama's investigative piece could harm England's chances by rubbing FIFA the wrong way by revealing how corrupt its systems are.
|Wembley Stadium, London: Copyright, Agachiri 2010|
The consequences can be grave and England might very well lose out on the rights to host the World Cup in 2018 but, and here I side with the BBC and Panorama crew, its about the bigger picture of jealously guarding press freedom.
You do not trade when to expose the truth as a professional journalist and so trying to consider third party opinions would be tantamount to being compromised to begin with.
That is what bold journalism should be all about. It might not be pleasant, but it's the right thing to do ethically.