One can argue that an advertiser is largely responsible for the brief to the newspaper publisher, in terms of form and content (plus the attendant cost).
And some actually present finished material, as opposed to having designers from the newspaper actualising the concept in the brief.
But I strongly want to believe that some editorial control is still wielded by the newspaper, otherwise a lot of offensive content could easily reach the masses.
So, to the average reader out there, coming across the advert in the page above, with the phrase:
"CELEBRATING MICE IN DIVERSITY"...what would be the intended meaning? Mice are celebrated? It's better to celebrate the mice in diversity? The venue being advertised is the best place to celebrate mice...in diversity?
The confusion is annoying, yet somewhat bearable.
A liberal world view is all good.
And prudes can be a tad slow in keeping with the 'trendy' alignment with moral decadence.
Still, any publication meant for public consumption should uphold certain ethical standards, in tandem with obtaining average decency levels.
After all, even the terms and conditions of use for the publication's website forbids content that is
'... sexist, or demeaning to either sex, abusive, sexually explicit, pornographic, of a disturbing nature...'
Stop the double standards and let your standards stand out!
Thank you for your continued support. Each visitor to this blog, feedback or any links from it are greatly appreciated. And as we confidently march into the 8th year of regular posts, it's my hope that we'll continue sharing and critiquing media content in a healthy, responsible and progressive manner.
Have a very fulfilling 2016!