In the above piece of advertising in a local daily, a second eye would have probably spotted the mistake.
Indeed, if the mandate of a revise editor was to be extended to the advertising copy, many ignominious blunders would be eliminated before they are a sniff way from getting published.
But there is just one small problem with the prescribed solution.
Even in their core duty of cleaning up journalistic content, copy/revise editors have been known to fail miserably.
How safe then is advertising content, if placed under editorial control?
It's easy to conclude the terror of errors, in the press, will continue to depress us.