Uganda's Davis Hillary, TPF 4 Winner, Courtesy Daily Nation
Monetizing talent. That perhaps is one area the producers of the just concluded Tusker Projet Fame 4 missed out on. They did pay out a hefty prize money to the winner and a recording contract to boot. But what about organizing concerts featuring the best contestants, or marketing related merchandise?
If reports are true that some people were crying at the show's finale, as the process of unveiling the winner got underway, then it is largely true that such people would have been more that willing to take a piece of the night's highlights with them.
In business terms, this connection with the performers could most certainly have been exploited to derive commercial value.
And here, we are talking about the producers having had had the acumen of ordering posters, T-shirts, caps, among other merchandise or souvenirs, and offered them for sale to the live audience as well as to those following the proceedings on telly.
Moreover, as the show was progressing from the audition stage to the finalists invited to the TPF Academy, and especially this latter stage that lasted eight weeks, the performers were being thrust in the public domain on a daily basis.
It follows then that the millions following the proceedings across the East African region must have developed either strong liking or disdain for certain performers. And to a keen or shrewd mind, therein lies a business opportunity.
A potentially lucrative revenue stream for both the producers and contestants could have opened up if the best of TPF 4 could have been packaged for grand performances in major cities or towns in the region.