HEADLINES: ART, AESTHETICS AND ATROCIOUS TOPLINES

Headline writing is an art. The end product is so designed to attract attention to a story. Keywords to string together are cleverly selected, to grab the reader's interest at first glance, usually based on the condensed information being conveyed. Then there are those specially crafted headings that ooze aesthetics. 

One just can't help but marvel at the beautiful newsroom creation depicted above, from Kenya's only regional paper.

It doesn't look too contrived and in my opinion, serves such a rare treat of editorial brilliance.

Or maybe I'm just a sucker for thoughtful puns.

Either way, the remarkable effort by this headline writer ought to be applauded.

In this part of the world, such imaginative packaging of news content is hard to come by.

The default standard is often atrocious, clumsy or even nonsensical toplines.

There's need for more creativity in news writing. And that's the bottomline!