Thursday, 10 March 2011
NEWSPAPER REVIEWS ON TELEVISION - HOW MUCH IS TOO MUCH?
It has become a common feature on all morning shows in major television stations in Kenya. A review of the day's newspapers. But just how much revelation is too much? At times one completely loses the motivation to purchase a paper, after sitting through a newspaper review on TV.
The general feel of what is on offer in the dailies is much appreciated, at times the details are unleashed with careless abandon to the point of discouraging one from wanting to purchase the physical newspaper.
It even gets worse, when the studio hosts literally embark on extracting the stories on a page by page basis, followed by a remarkably detailed discussion of the same, never mind the fact that the interpretation at times is a bit suspect.
True, it could be argued that not many people have the capacity to buy a newspaper on a regular basis and so the information they get from the television newspaper reviews is all they get to have.
But is that reason enough to deny those who can, the satisfaction of fully enjoying the actual printed stories, once they get their hands on their favourite daily?
Imagine if a film review is to give away the entire plot of a movie. How many people would feel compelled to want to catch the flick later?
Good film reviews give skeletal details, which on the contrary is essentially used to spur more interest in the movie being reviewed. That, I think, should be the approach taken by broadcasting stations.
There is no harm of course, in picking out particular stories for analysis and even inviting knowledgeable people to give their personal opinions, the stress being on personal, similar to what BBC usually does.
Of particular interest is the fact that the local newspaper publishers never seem to mind the way the content of their papers is dished out in copious amounts during the early morning television shows. This is just when many of them would ordinarily expect buyers to purchase the same newspapers.