Not everyone subscribes to spirituality and matters of faith are hardly homogeneous. It is, however, good practise to respect other people's beliefs. And humanity subverting divinity can either be permissible or intolerable. That's why the media ought to tread carefully with religious references. Creativity should not override civility.
For the above sports article in a Kenyan daily, it perhaps was a well-exploited opportunity to string together a clever and catchy headline.
It's indeed ingenious to notice that a football player goes by the name 'Jesus' and another's name could easily fit into 'Messiah' plus how these fit into a win and lose situations.
But failure to resist the temptation to craft a headline with Biblical connotations, runs the risk of upsetting puritanical sensibilities.
One can therefore argue that the headline in question is in bad taste.
Some of the headlines in the sports pages especially, are true gems, delightfully formulated and designed to impress even the most cynical of readers.
Blast away in your creativity but try not to blaspheme!