The captains of the local media industry are on record acknowledging the need to equip every radio person behind a microphone linked to an audience, with media ethics and basic journalism principles.
If that is achieved, then the case for self-regulation for the media will be cemented even further. But to continue having 'rogue' musicians, comedians, DJs and 'sales people' on air, will sustain the negative perceptions about the media industry.
Granted, the great revenue generation speared-headed by the radio 'sales people' on air, is crucial in keeping radio stations afloat. But at what or whose expense, should also be taken into consideration.
Somebody needs to keep track of what is acceptable ethical standards, and especially ensure the media, does not lead astray young people with impressionable minds.
That's why everybody is in agreement about the need for media regulation. How that is to be realised is the bone of contention.
But if nobody cares about what is in the best interest of the public, because the focus is on profits, then the media will eventually degenerate into a destructive force upon the very society it's meant to serve.
Is anybody listening?
