BORROWED CONCEPTS AND TV PROGRAM MISCONCEPTION

Yes, it is refreshingly engaging. Yes, the conversations are somewhat hilarious. And yes, the discussion topics are relevant. But not so new faces. Not a new channel. And definitely not a so new TV morning show format. Have we seen the last of original program ideas in Kenya? There's a misconception that borrowed concepts offer immediate traction with the audience.

This perhaps explains why creativity appears beyond dead and buried.

I shuddered on hearing two presenters animatedly alluding to the fact that they had raised similar observations in another 'platform' (meaning another similar program on another channel).

Very few program producers seem daring enough to venture away from the beaten path.

So, what viewers have to contend with are recycled program formats, and even presenters on a regular cycle of channel hopping.

If indeed familiarity breeds contempt, the current breed of program producers need to defamiliarise themselves with the tried and tested options, for the benefit of the target audience.