Sure, it's good to be unique, but I'm not sure the media can push the creativity boundary beyond the realm of making grammatical sense.
After all, the central aim of a newspaper is to provide readers with information that is packaged in a way that directly communicates the intended meaning, or at least provides adequate context for relevant interpretation of the information being conveyed.
There's leeway for the one crafting the headline to play around with words in order to come up with captivating headings.
But the language of poetry might not always work, when deployed in a newspaper article.
Moreover, as it has been argued here on several occasions, a newspaper should not distance itself from the errors contained in advertisements, supplements or even externally produced inserts that form part of the publication.
In my view, everything published in a newspaper ought to have first passed through the usual editorial process.
To believe otherwise is to invite language experiments, and other forms of editorial or advertorial misadventures.