Words are the building blocks of communication. Whether in isolation or combination, they are used to convey meaning. But frequently for the media in Kenya, words are carelessly stitched together. And it's no longer shocking to find TV graphics alluding to infertile news couples or childless parents.
Only a fertile imagination, perhaps, can come up with the details in the straps above.
What in the name of procreation, is the viewer expected to make of the words, 'news couples' and the supposed fact that 2 million of them are infertile?
That pseudo-statistic arises from a very minor error, but the outcome is a major source of editorial embarrassment.
Another critical element is context.
Each of the words may appear to make sense, like the lower-third information above, but what they collectively imply may not be sensible at all.
How such an obvious contradiction can escape the scrutiny of editorial gatekeepers is another newsroom wonder.
But the on-air result is far from being wonderful!