2009 X-Factor Winner Joe McElderry , Copyright Agachiri 2010
To begin with, over 200,000 hopeful contestants auditioned for X-Factor, out of which emerged 12 finalists, who went through an elimination process that culminated with 19 million people tuning in to see the 2009 winner being declared last December.
So during the shows, the producers were constantly testing the market to see which talent personifies a musical product that will eventually be sold to the same audience for a song.
Jedward performing 'Ghostbusters' Copyright Agachiri 2010
And indeed, during the finalist concert at the Wembley Arena, the Jedward act drew one of the largest applauses, coming only second to the winner, Joe McElderry.
Another brilliant business idea was to create the impression that the millions of viewers were doing the actual selection of the winners through a public vote. This sort of bonded the audience to 'their' choices and ensured customer loyalty to the X-Factor products.
X-Factor finalist Olly at Wembley Arena, Copyright Agachiri 2010
So now the show is on tour across the UK, playing out to sold-out venues and destined to rake in more than a billion GBP.
Even though the stars perform unoriginal songs, they are still sensational in the eyes of the audience, who incidentally have already seen the show on TV.
The fans constantly take pictures of their X-Factor musical idols but after the show, they still buy thousands of posters bearing the images of the performers.
And some still wait to catch a glimpse of the bus taking the stars pulling out of the venue and scream some more.
They believed the X-Factor hype.