Many international media outlets have streamlined the mechanisms of incorporating user-generated content, especially into their news-based products and this has won them legions of loyal audiences.
But if the feedback is critical or one that expresses disappointment with, for example, the content or treatment, why don't the same comments get to be used as robustly as the positive reviews?
This is what LimuruBoy posted next to a Bull's Eye clip I had done, which was uploaded to YouTube.
'Where did Emmanuel Juma go??? This Albert Gachiri character is boring!!'Over the years, so strong has the Bull's Eye brand been associated with Emmanuel Juma that every segment apparently, already has a pre-conceptualized expectation from some of the viewers.
lymo2005 emphatically opines:
'Bring Emmanuel Juma back ! Nice try Albert but you are no Emmanuel Juma.'Okay. We are dealing with two individuals here so clearly the styles of delivery should hardly be expected to be identical. And this is the point bigfish20009 tries to make.
'Can people stop this Emmanuel Juma nonsense!! It is becoming a nuisance. If you don't like the new guy, don't watch Bull's Eye. Period! Enough with your nonsense!!'But that is not enough to stem the tide of criticism. One poster even goes as far as declaring:
'If Emmanuel Juma is not there, KILL BULLSEYE!'And nmbugua says:
'Damn, this reporter is sooo boring... it's like watching some boring news... wea is Emmanuel Juma bana... NTV... do something!!! 'To which mqenya is quick to add:
'Tru dat! he's missing the ingredients. Emmanuel ndio mwenyewe.'
And cuzslimshady readily agrees:
'Yea ur absolutely right dis job's specially meant for Emmanuel Juma.'To a professional journalist, such comments should be taken in their stride. There is no point ignoring them, especially if they are posted in the Internet. And where possible, lessons can be drawn from them.
The truth of the matter is, you can't please everyone, but criticism might just be the magical ingredient needed to propel you to the epitome of your career.