THE MEDIA, COMPREHENSION BURDEN AND EGGS ON THE MILITARY

Let's assume I don't know. And I don't try to do some research because the search for an answer may leave more questions unanswered. The media should lighten the comprehension burden, especially for the not so enlightened readers, trying to figure out the link between a presidential visit, eggs, and the military.

We get the fact that the Kenyan president visiting the country's troops on the battlefront in Somalia, is historic.

We also expect this to be a huge morale booster to the soldiers.

We wouldn't be surprised if critics conclude this was a publicity stunt.

But from a headline that states:

Uhuru in historic Somalia visit, eggs on the military

...What are the chances of the average reader understanding what the sub-editor wanted to communicate?

Some brains could be fried, (think eggs).

The message may appear scrambled, (think eggs again).

And whether boiled or poached, (sorry, eggs again please), I sincerely hope this particular media outlet does not delight in seeing members of its audience with, (one last time), egg on their face!