Media outlets strive to get unique content. Exclusive content stands out, and potentially enhances ratings or readership. The challenges though, is to differentiate your content from that of your competitors, from a coverage of same events. The risk of two newspapers reporting different facts from one event, is never far, it seems.
What or who is the audience supposed to believe, when two of Kenya's top newspapers give a contradictory interpretation of one court ruling?
Both papers can't be telling the truth, can they?
And is it safe to conclude that one paper is lying?
The angling of the story could perhaps be the cause of the differences in the coverage.
But looking at the two headlines in the two papers, the writers of the two articles could as well not have been referring to one court session.
How else could one court ruling spawn opposite interpretations?
This is one sure way of courting controversy!
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