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Friday 12 July 2019

MEDIA MISMATCH, LOCAL NEWS AND CONTINENTAL TITLES

Influential people often get extensively featured in the media. Politicians definitely get more than their fair share of coverage. A number of such Kenyan leaders have multiple roles and attendant titles. Is it too much to ask that when captioning such personalities, their identities be put in the relevant context? Continental titles in a local news setup is clearly a mismatch.


It's all good to recognise important roles or status of newsmakers, and in the process, also help a viewer to appreciate why the views of the person appearing on TV are significant.

A Special Envoy of the African Union in a broadcast, is likely to add value and also help sustain attention in a news story.


But how is this even remotely related to...wait... not even a national matter...but a very local county governance issue?

The editorial competence on display here, I suspect, is suspect!










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