Flipping channels is akin to window-shopping. A TV station ought to have its best content on screen to interest a viewer, just like a shop owner seeking to entice a buyer would want to displays eye-catching wares. Importantly also, those tuning in expect minimal effort in making sense of what they are seeing. Having nonsensical TV news graphics does not cut it.
If one stumbles upon the on screen text above, how likely is it that the remote control will not come to mind, to save oneself from mental torture?
TV graphics are meant to aid the understanding of a news story.
But here, chances are high the yield is mere confusion, (or a very dubious call to action!).
Crafting news straps should be guided by the ultimate need to communicate briefly, but clearly.
Simply stitching any words together is an ill-advised short-cut.
And this particular NewsCut, does not make the cut!