A case in point is the way a section of the Kenyan media sought to shamelessly drive traffic to its site using its report on the funeral of the father of a popular local gospel singer.
From the way the link was posted on social media, it appears like the target audience is not expected to empathise with the artiste.
Instead, the audience is being enticed to click on the link, with a collection of photos taken at the funeral.
From the link, which insensitively starts with:
'Check out the photos...'... the dominant tone almost makes it seem like it was a joyous event, hence the voyeurism bait.
And the exploitative nature of the media wickedly shines through.
In a civilized society, the pain of a distressed mourner should never be trivialized!