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Wednesday, 14 September 2016


A big product launch. Potential market traction. Sustained social media endorsements. Sponsored tweets to promote functionalities. All details are in order. Unless the 'inconvenient truth' was part of the online marketing strategy.

Mistakes do happen. But so do corrections.

If less than a half as much energy spent on complex undertakings, like coordinating a huge product launch, was spent on simple things like proof-reading the text in the branding board, chances of ruining that first impression would be greatly eliminated.

All it takes is a resolve to make amends, whenever an error goes out inadvertently, and not to assume your target audience won't notice.

The confidence in the product being launched could be eroded by neglect to address even typographical errors, leave alone weightier elements like accuracy or fidelity to known facts.

This particular 'inconvenient truth' posted on social media, hit me between the eyes on Tuesday, and given the calibre of the marketing team behind the product launch, I expected it would be promptly rectified.

Wednesday as I write this, the 'inconvenient truth' is still accessible on the 'hyping hashtag' for the product and there's no formal acknowledgment of the spelling misadventure.

You want to know the truth?

I can't deal with wishing away an inconvenient truth!

NB: Spotted on another associated social media timeline:

May the promised convenience be with you!

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