A primary reason for tuning into a news channel is to be informed of significant happenings. But the content in Kenyan broadcasting stations can try one's patience. The delivery and presentation too, can be grossly abhorrent. Local TV news gets particularly revolting, if it becomes a purveyor of ignorance, in coverage of higher education matters.
Let's first take a few moments to frown upon the blatant disregard of elementary English language etiquette above, masquerading as an innocuous typo.
There are 'more serious' issues at stake here.
How the graphics below got to get on air in their sorry state, should be a big worry to the channel's media managers.
If the on screen information is to be believed:
- An Assistant Lecturer, at some undefined point in time, used to earn more than a Lecturer.
- The same Assistant Lecturer now earns a substantially lower amount in a new pay structure, as compared to the previous rate.
Now that's negative progress, but I digress.
This kind of ignorance is not bliss, it makes the heart miss a beat or two.
An uncompromising critique of how the media covers topical issues, challenging traditional journalism concepts and charting fresh interpretations of news.
If you feel a news story does not measure up to expected journalistic standards, bring it to the Journalism Dry Cleaner. Through our collective wisdom, we will strip it of all offensive dirt.
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