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Friday, 10 May 2019

OF MISSING LOCATION, ENTICING READERS & WONDERFUL DESCRIPTIONS

It's refreshing to see Kenyan newspapers deliberately try to balance hard news content with human interest stories. It is also a welcome break from the routine heavy dose of politics. If, however, the aim is enticing readers to visit interesting places, why publish wonderful descriptions, without location details?


The article above highlights a scenic attraction, which is likely to make one to want to visit the area, after reading and checking out the accompanying images.

But where exactly is Mount Suswa and how does one get there?

And if it could be a familiar location to many Kenyans, how about potential international visitors reading the article?


Indeed, the underlying noble objective of showcasing the country's breathtaking landscape, is rendered almost ineffective by leaving out location details, especially for readers interested.

You don't write about a 'Hidden Gem' then hide the location details!




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